There’s always some chatter about whether event fundraising still has its place in today’s nonprofit world. The answer, according to the first-ever 2025 State of Nonprofit Auctions Report, is a resounding YES. Auction donors gave an average gift of $529, and 49% of them reported giving more to nonprofits last year.
The data on the report shows just how valuable auctions are—not just for immediate revenue, but for building lasting relationships with donors. With insights from auction donors, nonprofit professionals, and data from the OneCause Fundraising Platform, the report provides a clear view of how nonprofit auctions are evolving—and why they remain a valuable tool in a fundraiser’s toolkit.
1. Auction Donors Aren’t Just One-Time Givers—They’re Potential Lifelong Supporters
Auction donors are way more than just folks who show up for a night of fun. These donors are engaged, loyal, and ready to come back for more. Here’s what the data says:
Auctions aren’t just about a one-time donation—they’re an ongoing opportunity to build deeper, long-term connections with your supporters.
What can nonprofits do?
Use auctions as a way to start a lasting relationship. When your donors come back for more, it’s a sign you’re doing something right. Keep that momentum going with tailored follow-ups and turn your auction attendees into loyal monthly or annual donors. Show them their contributions matter—and they’ll keep coming back!
2. Nonprofit Auctions Are a Proven Revenue Powerhouse
Yes, auctions do take time and effort. But, as the report shows, the payoff is worth it. 77% of nonprofit professionals said their auction revenue has stayed steady or increased, and 90% expect that trend to continue.
Bottom line: Auctions aren’t going anywhere. They’re a proven way to drive revenue for nonprofits, and the more you fine-tune them, the better the results.
What can nonprofits do?
Don’t rush the auction process. Take time to plan, review, and iterate each year. Gather post-event feedback from everyone involved—attendees, donors, volunteers, board members—and apply what you learn to make each auction better than the last. If you keep improving, you’ll see that revenue increase year after year.
3. The Right Auction Items = Higher Engagement and Bigger Bids
What’s one of the keys to a successful auction? The right mix of items. Auction-goers are looking for a balance of high-end and affordable options. Offering a wide variety ensures everyone feels like they can participate and bid, leading to higher revenue.
One of the survey respondents said it best: “Improve future auctions by having a selection of items that are obtainable by people of all wealth levels.”
What can nonprofits do?
Curate auction items that includes both big-ticket and budget-friendly items. Know your audience and give them what they want—don’t just go for the fancy stuff. Think experiential, local, unique, sports and fan favorites. Make sure there’s something for everyone to bid on.
4. Auction Tech Is a Must, Especially for Younger Donors
Auction tech isn’t just a nice-to-have anymore; it’s a must, especially if you want to keep younger donors engaged. Here’s what we learned from the study:
- 65% of Gen Z and Millennials want outbid notifications via text.
- 61% want buy-it-now or fixed-price items.
- 59% love getting item suggestions based on their bids.
These features make the auction experience smoother and more engaging, especially for those younger, tech-savvy donors.
What can nonprofits do?
Invest in auction tech that makes bidding easier and more engaging for everyone. Check for features that younger generations expect. Real-time notifications, mobile bidding, and personalized suggestions aren’t just perks—they’re essential for keeping younger auction participants engaged throughout the event.
Final Thoughts: Auctions are Evolving—and They’re Here to Stay
The 2025 State of Nonprofit Auctions Report shows us that auctions are more than just a quick revenue grab—they’re a vital tool for attracting supporters and building long-term, loyal donor relationships. When you combine great items, the right tech, and smart follow-up strategies, your auction events can drive both immediate and long-term success.
Want more data and actionable insights?
Download the full 2025 State of Nonprofit Auctions Report to explore all the insights.
